AI Customer Interview Simulations - Enrich your Entrepreneurship Workshop or Entrepreneurship Class with this Exercise
In today's video, we delve deeper into the fascinating world of customer understanding, building on our previous exploration of customer segments and buyer personas. By leveraging the innovative capabilities of ChatGPT, we embark on a simulated customer interview exercise designed to offer unprecedented insights into the minds and motivations of our target audience. This approach not only enhances our ability to empathize with and cater to our ideal customers but also equips entrepreneurs and educators with a powerful tool for refining business models and value propositions without the initial need for direct customer interaction. Join us as we navigate this cutting-edge methodology, transforming theoretical knowledge into actionable insights that promise to elevate your entrepreneurial journey or educational curriculum to new heights.
Today, we're going to conduct a ChatGPT exercise, simulating the customer interviewing process. This is particularly useful in entrepreneurship workshops or classes, as it allows us to gain initial insights without needing to conduct interviews in person. Initially, we can simulate customer interviews through AI, providing valuable insights and allowing us to pivot or adjust our approach before engaging with real potential customers. This exercise is a great addition to entrepreneurship classes or workshops, offering immediate feedback on customer interaction and insight gathering.
We'll use the information created in the last exercise about a collaborative board game for children to simulate an interview with a potential customer, aiming to gain deeper insights. I've prepared a profile based on our previous work, focusing on a persona named Sarah, a mother keen on engaging her children in developmental activities.
I'll prompt ChatGPT to act as Sarah, asking about her habits and motivations concerning educational board games and activities with her children. We aim for specific examples and stories rather than generic answers to understand real habits and motivations, avoiding common mistakes in entrepreneurship and innovation classes.
Let's start with our first question about the last board game Sarah purchased for her family, focusing on specific details like the game's name, reasons for choosing it, and the family's experience with it. This approach helps us gather detailed insights into customer preferences and decision-making processes.
Sarah mentioned buying a board game focused on mythical creatures and adventures, emphasizing strategic thinking over luck and providing a learning experience. Despite some challenges for the younger child, the game has become a family favorite, highlighting the importance of engaging and educational content.
Exploring further, Sarah buys around five board games a year, sometimes as gifts, prioritizing quality family time, critical thinking, and social skills development. She spends between $25 and $50 per game, considering sales, discounts, and second-hand options, indicating a focus on quality and educational value.
This exercise offers valuable insights for refining our business model, value proposition, and buyer persona. It also suggests potential adjustments before engaging directly with customers. Additionally, exploring purchasing channels and preferences can further refine our business model.
Repeating this exercise with different customer segments or roles within a decision-making process can provide comprehensive insights, helping to advance our business model significantly before real customer interactions.
This exercise is easily integrated into workshops or classes, offering a practical way to gather insights and refine business models based on AI-generated information.
I hope you find this exercise useful. Let me know how it goes!